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Clarifying Communication Professionals’ Tasks In Contributing To Organizational Decision Making
2017
The purpose of this paper is to discuss the tasks through which communication professionals and public relations contribute to organizational decision making. In-depth interviews were conducted with Finnish public relations professionals about how they contribute to organizational decision making. The findings provide a rich picture of the tasks in relation to this. The results show that public relations professionals contribute to organizational decision-making processes by nine different tasks. Furthermore, the results indicate that during an organizational decision-making process, professionals switch from one task to another over time, and work simultaneously on several tasks. This pape…